Movie, Film, Cinema, Hollywood, Us

Movie, Film

Commentary: Chinese moviegoers may have outgrown Hollywood

Commentary: Chinese moviegoers may have outgrown Hollywood

24/6/2021 1:39:00 AM

Commentary: Chinese moviegoers may have outgrown Hollywood

Chinese audiences are no longer as fascinated by Hollywood films as they were 20 years ago and are increasingly embracing homegrown movies, says a ...

But 2017 marked a turning point in the Hollywood-China relationship.Amid the Trump administration’s trade war and Republican politicians’ heavy criticism of Hollywood’s kowtowing to Beijing, films and co-productions, such as Disney’s 2020 remake of Mulan, fell prey to politics.

Man, 86, jailed for molesting 11-year-old girl and woman on public buses Man in China almost dies after inserting live eel into his rectum to cure constipation 130 new locally transmitted COVID-19 cases in Singapore, including 48 unlinked infections

The COVID-19 pandemic further devastated US-China relations and brought the fear of a possible all-around decoupling between the two countries.Beyond politics, the Chinese audience’s taste has also changed. China surpassed the United States to become the world’s biggest movie box office in 2020.

Imported movies now account for only about a sixth of China’s total box office – a nearly 55 per cent decrease year-on-year – with China’s homemade movies outperforming Hollywood imports like The Tenet, Wonder Woman 1984 and Mulan.Get CNA’s Evening Brief newsletter

Stay on top of major news and announcements made through the workday.Invalid email addressIt looks like the email address you entered is not valid.Try AgainThis service is not intended for persons residing in the EU. By clicking subscribe, I agree to receive news updates and promotional material from Mediacorp and Mediacorp's partners.

SubscribePeople wearing face masks watch a movie in a cinema as it reopens following the coronavirus disease (COVID-19) outbreak, in Shanghai, China July 20, 2020. REUTERS/Aly SongAn executive at one of Beijing’s leading distributors claims that “the whole culture has changed”. Pessimists begin to wonder about a future of a Hollywood without China, or a China without Hollywood.

BIGGEST CHALLENGE SINCE 1994Hollywood is facing its biggest challenge since it re-entered China in 1994. Chinese audiences are no longer as fascinated by Hollywood films as they were 20 years ago and are increasingly embracing homegrown movies.China’s rising status on the international stage and the changing global balance of power have played a major role in this shift – reinforced by China’s successful containment of the COVID-19 pandemic and swift economic recovery.

When revenue-sharing Hollywood movies first re-entered mainland China, they were enthusiastically embraced by a Chinese audience longing for reform and modernity. Hollywood films were emblematic of the US way of life and an idealistic liberal democratic society.

Swimming: Quah Ting Wen places last in 100m freestyle heat at Tokyo Olympics 12 people investigated for breaching COVID-19 measures in Scotts Road hotel room 130 new locally transmitted Covid-19 cases in Singapore, including 27 linked to Jurong Fishery Port cluster; 2 traced to KTV clubs

READ: Commentary: Some soul-searching needed in China’s fresh push to make friends and influence peopleThe status that Hollywood films enjoyed in China was closely related to the status of the United States as “a city on the hill” and a beacon of democracy.

But after 25 years of immersion, the Chinese audience is no longer obsessed with repetitive blockbusters. The failure of the United States to control the pandemic has also greatly disillusioned the Chinese audience, shattering their pre-existing good faith in the US system.

At the same time, their obsession with US movies, culture and values has diminished.HOLLYWOOD’S PLACE IN CHINAWhat will the future hold for the Hollywood-China relationship?(Photo: Reuters/Jason Lee)Hollywood will still have a place in China. The major reason lies in the basic nature of the film industry as a market-based and profit-driven business. Politicians come and go, geopolitics intervenes and withdraws, but audiences are here to stay.

The market logic ultimately rules and serves as the foundation that sustains the Hollywood–China partnership.The special effects and entertaining value of Hollywood movies also provide unmatchable visual pleasure and psychological catharsis for hard-working Chinese audiences, especially Chinese youth trapped in the real world’s life struggles.

READ: Commentary: How blockbuster The Wandering Earth captured China’s heart and smashed box office recordsThe latest market success of Fast and Furious 9, Godzilla vs Kong, the nostalgic re-release of old Hollywood imports Avatar and Lord of the Rings, and the Chinese audience’s enthusiastic viewing of Friends: The Reunion testify to the lingering influence and glamour of Hollywood movies in China.

If China further loosens its censorship and produces a varied range of movies tapping local sensitivities – like Bollywood and the Korean Wave have achieved – the time may come for the looming crisis of Hollywood in China.Looking ahead, a key challenge will be to manage the current bilateral tensions that may create barriers for Chinese capital entering the US market and co-productions.

More than 17,000 new COVID-19 cases in Malaysia in 9th record this month Olympics-Athletics-Record-breaker Cheptegei eyes 10,000m gold Olympic host Tokyo's COVID-19 daily cases rise to 3,177, second straight record

China’s current ban of Oscar-award winner Chloe Zhao’s Nomadland is also sending a negative signal to overseas filmmakers. They are discouraged from seeking collaboration with China or expecting box office success in a market which is vulnerable to tides of nationalism and geopolitical tensions.

Read more: CNA »

NDP to proceed but Mindef to review scale and safe management measures: Lawrence Wong

SINGAPORE — Even as Singapore moves back to Phase 2 (heightened alert) to curb a rise in community Covid-19 cases, the National Day Parade (NDP) will continue as planned with authorities reviewing how it will be conducted with safe management practices in place.

Commentary: Instagram has too many influencers and people are getting boredA backlash to the perfection that the app peddles has long been brewing, says the Financial Times’ Elaine Moore.

They Relied on Chinese Vaccines. Now They're Battling Outbreaks.Mongolia promised its people a “COVID-free summer.” Bahrain said there would be a “return to normal life.” The tiny island nation of the Seychelles aimed to jump-start its economy. All three put their faith, at least in part, in easily accessible Chinese-made vaccines, which would allow them to roll out ambitious inoculation programs at a time when much of the world was going without. But instead of freedom from the coronavirus, all three countries are now battling a surge in infections. Sign up

Adorable baby born with mop of blonde hair 'looks just like Boris Johnson'The family have set up an Instagram account for baby David, jokingly writing ‘not Boris Johnson’s son’ on his profile.

Hollywood star Angelina Jolie visits Burkina Faso as UN Special EnvoyThe actress says the world isn't doing enough to help the people who are displaced.

Chinese monk who saved 8,000 strays is dog's best friendSHANGHAI: His bald head glistening with sweat, Zhi Xiang peers into the eyes of a stray dog whose coat has become matted in heavy rain and says ... 👏👏👏👏😮🌸❤️

Bitcoin recoups some losses in Asia after plunging on Chinese crackdownBitcoin stabilised in Asian trading on Tuesday morning a day after a statement from China's central bank reaffirming the ongoing crackdown on ... 👏👏👏👏😊🌸 比特幣完蛋了