Commentary: Chinese moviegoers may have outgrown Hollywood

Amid the Trump administration’s trade war and Republican politicians’ heavy criticism of Hollywood’s kowtowing to Beijing, films and co-productions, such as Disney’s 2020 remake of Mulan, fell prey to politics.

Imported movies now account for only about a sixth of China’s total box office – a nearly 55 per cent decrease year-on-year – with China’s homemade movies outperforming Hollywood imports like The Tenet, Wonder Woman 1984 and Mulan.Stay on top of major news and announcements made through the workday.This service is not intended for persons residing in the EU. By clicking subscribe, I agree to receive news updates and promotional material from Mediacorp and Mediacorp's partners.

When revenue-sharing Hollywood movies first re-entered mainland China, they were enthusiastically embraced by a Chinese audience longing for reform and modernity. Hollywood films were emblematic of the US way of life and an idealistic liberal democratic society. But after 25 years of immersion, the Chinese audience is no longer obsessed with repetitive blockbusters. The failure of the United States to control the pandemic has also greatly disillusioned the Chinese audience, shattering their pre-existing good faith in the US system.HOLLYWOOD’S PLACE IN CHINAHollywood will still have a place in China. The major reason lies in the basic nature of the film industry as a market-based and profit-driven business.

READ: Commentary: How blockbuster The Wandering Earth captured China’s heart and smashed box office records

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