Rashmi Sahijwala never expected to start working at the age of 59, let alone join India's gig economy -- now she is part of an army of housewives turning their homes into"cloud kitchens" to feed time-starved millennials.
The so-called cloud kitchens -- restaurants that have no physical presence and a delivery-only model -- are rising in popularity as there is a boom in food delivery apps such as Swiggy and Zomato. One of the first housewives to join Curryful in November 2018 shortly after its launch, Sahijwala was initially apprehensive, despite having four decades of experience in the kitchen.
She even bought a massive freezer to store fruits and vegetables despite her husband's reservations about the cost.Kallol Banerjee, co-founder of Rebel Foods which runs 301 cloud kitchens backing up 2,200"internet restaurants", was among the first entrepreneurs to embrace the concept in 2012. "I don't understand marketing or how to run a business but I know how to cook. So, the current partnership helps me focus on just that while Curryful takes care of the rest," Vyas told AFP.
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