China hires western TikTokers to polish its image during 2022 Winter Olympics

China hires western TikTokers to polish its image during 2022 Winter Olympics

Winter Olympics, Winter Paralympics

22/1/2022 7:56:00 PM

China hires western TikTokers to polish its image during 2022 Winter Olympics

Influencers told to extol country’s virtues on social media despite diplomatic boycotts of Beijing Games over human rights record

Concerned about the international backlash against the Beijing Games amid a wave of, the government has hired western PR professionals to spread an alternative narrative through social media.In November, as Joe Biden contemplated a diplomatic boycott, Vipinder Jaswal, a US-based

Newsweekcontributor and former Fox News and HSBC executive, signed a $300,000 contract with China’s consulate general in New York to “strategise and execute” an influencer campaign promoting the Beijing Winter Olympics and Paralympics in the US.The contract, which has been registered with the US Department of Justice, lays out a detailed public relations strategy. According to the agreement, between 22 November and 13 March, when the Winter Paralympics end, each influencer will be asked to produce three to five “deliverables”, meaning content that is crafted to fit the targeted audience. Jaswal claims his company has received up to 50 pitches from influencers ranging from former Olympians to entrepreneurs.

Read more: Yahoo Singapore »

The US is on alert for supply chain disruptions caused by Omicron in China: Biden officials

China Evergrande says it is hiring more advisers to help deal with debtSHANGHAI: China Evergrande Group said on Friday (Jan 21) that it was hiring more financial and legal advisers to help it with demands from creditors, after a key group of its international creditors threatened to take legal action if it did not show more urgency. The company said in a stock market sta

Exports likely buoyed S Korea GDP growth in Q4, braking China dims outlook: Reuters pollBENGALURU : South Korea's economy likely accelerated in the last quarter, buoyed by strong exports and investments, but an economic slowdown in China and surging COVID-19 cases pose a significant risk, a Reuters poll found.Asia's fourth-largest economy is expected to have expanded a seasonally-adjusted 0.

China to cut interest rates on standing lending facility loans on Jan 21 - sourcesSHANGHAI : China 's central bank will cut interest rates on its standing lending facility loans for all tenors on Friday, three sources with direct knowledge of the matter said, following similar reductions in other liquidity tools.The borrowing cost on overnight, seven-day and one-month loans will be lowe

China daily local confirmed Covid-19 cases fall to nearly two-month low

China forex regulator aims to defuse risk of external shocksSHANGHAI : China must prevent and defuse the risk of external shocks this year while strengthening macro-prudential management and guiding market expectations, the country's foreign exchange regulator said on Friday.The comments come as the U.S. Federal Reserve is widely expected to start hiking interest 好