"We had to make some difficult decisions to realign talent so that we can continue to achieve our business goals during challenging times," the spokesperson added.
"We'll see what's left at the end, but at least we'll be closer, more tight-knit," the source was told.DJI controls more than 70 per cent of a consumer and industrial drone market that market research company Frost & Sullivan estimates will be worth US$8.4 billion this year. On the enterprise side, DJI drones help track wildfires, check for leaking pipes at refineries, and plot 3D maps for construction projects, among other applications.
The company faces less political hostility in Europe, but insiders say it is concerned about future headwinds, particularly given its Shenzhen neighbour, Huawei Technology, is increasingly being shut out as a telecom network supplier in the region. DJI, which counts US venture capital giants Sequoia Capital and Accel among its investors, does not release any financial information and Reuters was unable to determine whether the firm is profitable or to what extent the global pandemic had hit sales.
Two sources formerly with the company's European base in Frankfurt said they left because they felt the company was becoming less open to non-Chinese.
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