China consumer rights group says KFC promotion encourages buying frenzy

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BEIJING - A top Chinese consumer rights group on Wednesday (Jan 12) urged the public to boycott a meal promotion by Yum China-operated KFC restaurants, which it said sent some consumers into a buying frenzy, wasting food. KFC launched the promotion last week with Pop Mart, a Chinese toymaker known for its mystery boxes, which allowed customers to collect limited-edition...

BEIJING - A top Chinese consumer rights group on Wednesday urged the public to boycott a meal promotion by Yum China-operated KFC restaurants, which it said sent some consumers into a buying frenzy, wasting food.

This led to at least one consumer spending 10,494 yuan to buy 106 set meals at one go to collect the toys, the China Consumer Association said in a statement, describing it as "impulsive consumption".KFC "used limited-edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law," the association said.

 

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It’s called a free market economy you muppet. Which company does not want to make a profit with their marketing ideas.

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