Can Harry Potter give Universal Studios the edge in China up against coronavirus, rising patriotism?

“I’m too old for this, but young generations will certainly like it,” said 57-year-old Peng as an empty roller coaster car passed nearby on another test run ahead of the opening of China’s latest theme park.

Peng and his family were compensated with four new flats and a cash payment after making way for the development, but after taking a job as a cleaner at the park, Peng retains a connection to the area even though he admits the park “has changed local life a lot”. “Most of the parks in the pipeline tried to keep to their schedules as much as possible,” added Chang, who co-authored the company’s “2021 China Theme Park Pipeline Update” with economist Rachel Li

Beijing and nearby Tianjin should be able to provide enough visitors to the theme park locally, unlike Disneyland in Hong Kong, which suffered as two thirds of its visitors were from overseas. Last year, the number of tourists visiting Beijing dropped 56 per cent to 180 million, according to official figures, with revenue down 46 per cent from pre-virus levels to 289 billion yuan , offering some suggestion there is room for growth.

In 2019, Happy Valley’s combined visitors numbers rose by 9.4 per cent year on year to 54 million, including 5.16 million in Beijing, compared to 51.24 million for the four parks currently open under the Universal Studios brand. Phase one of Universal Studios Beijing is expected to open in late August after the initial opening schedule was delayed due to the outbreak of the coronavirus after construction began in 2015. Photo: Universal Studios

“Starting from home appliances and garment, Chinese products will see growing competitiveness over foreign brands and even build their global advantages in 5-10 years,” the iiMedia Research report said. The Beijing municipal government, which holds a 70 per cent stake in the project, have high hopes for the park, promising tens of thousands of jobs, tens of billions of yuan in revenue, while also lifting the leisure and cultural business to a new level.

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