Burberry becomes first luxury brand to suffer Chinese backlash over Xinjiang

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Burberry has lost a Chinese brand ambassador and its hallmark tartan design was scrubbed from a popular video game, becoming the first luxury ...

BEIJING: Burberry has lost a Chinese brand ambassador and its hallmark tartan design was scrubbed from a popular video game, becoming the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang.

Award-winning Chinese actress Zhou Dongyu terminated her contract with Burberry as the brand's ambassador, as Burberry has not"clearly and publicly stated its stance on cotton from Xinjiang," her agency said on Thursday. Burberry China did not immediately respond to a Reuters request for comment. Burberry cotton is sourced from the United States, Australia, Turkey, India and Egypt, according to its website.The backlash - particularly in social and traditional media - has also enveloped mass-market brands like H&M, Adidas AG and Nike Inc which have previously expressed critical views on labour conditions in Xinjiang, China's biggest cotton-producing region.

 

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Now China people can be easily identified, they only wear China brands

I have befriended a xinjiang Chinese, she sang praises of the improved education, medical services n infrastructure in her home town. She is a traditional Muslim Chinese woman n she has never been oppressed n is allowed to be herself in xinjiang. The western media is doubtful.

Waiting their discount due to the backlash before went shopping... Same for Nike Adidas etc

Blurt and got Buried!🤪🤪🤪

Buberry sales are hitting records outside china now. :)

In a juncture dominated by “comrade Xi nostrums,” It’s no surprise the commie caudillo’ is rattling the sabre. China’s increasingly blunt warnings intimate something that highlights the limits of name-and-shame tactics for exacting costs on China misdeeds.

If the CCP has it’s way Mao suits and rice bowl haircuts will be back in Vogue sooner than expected.

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