Bringing sexy back: Sensual lingerie makes post-pandemic comeback

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Sexiness was the dominant vibe across this year's International Salon of Lingerie in Paris which concluded on Monday (Jun 20) – where many were embracing the new appetite for thongs and transparent designs.

Sexy women's underwear didn't fare too well during the jogging-bottoms-and-pyjamas phase of the pandemic, but from the red carpet to lingerie shows, ultra-sultry intimate apparel is making a comebackRihanna helped set the mood with her radical approach to pregnancy fashionOr there was Megan Fox's all-but-invisible Mugler dress over a white thong at last year's MTV Awards.

"It is no longer a question of being ordered to seduce, but of a feminist reappropriation of sexualised clothing," he added.The return of sexy lingerie marks a course correction after several years of change in the lingerie business, Chantelle's Cambuzat said. The change is evident in the way the big brands have embraced greater diversity in their models and advertising.has abandoned its slogan"The Perfect Body" and its army of"Angels" in favour of more full-figured models and strong personalities such as footballer Megan Rapinoe.

 

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