BMW iX: The ride of the future that breaks all the rules

There has never been a car like the BMW iX, a full-electric Sports Activity Vehicle that encompasses luxury, efficiency and performance. Then again, there has never been a BMW like the iX. It’s a flagship electric vehicle for the brand, an exciting car built from the ground up to offer the very best way to drive into the age of sustainable mobility.

The Bowers & Wilkins Diamond Surround Sound System features hidden speakers that are finished in the same material as the upholstery so they blend into the car’s interior. Equipped with near-field speaker technology, the speakers are designed to be placed closer to the listener for a more direct, pure sound that doesn’t bounce off other interior surfaces in the vehicle.

Aside from being a car with an immediate sense of gravitas, the iX has a distinctive vertical grille and slim headlamps, giving it the unmistakable look of a vehicle that faces the future of motoring boldly and aggressively.The inherent advantages of an electric drivetrain has allowed BMW to package compact motors at each end of the vehicle and place the battery pack under the cabin, creating a roomy interior.

Examples of these design considerations are everywhere you look. The hexagonal steering wheel — a first for BMW — and the BMW curved display, which is mounted on an invisible support to appear as if it’s floating, draw the eye and emphasise the sense of uniqueness about the iX. With the proper fast-charging infrastructure in place, it would take only 10 minutes to add 95km of range to the xDrive40 , or 150km to the xDrive50 .

The floormat fabrics began life as discarded nylon fishing nets. Econyl, a kind of nylon recovered from these nets and other discarded plastics, can be infinitely recycled with no loss in quality, keeping it in cars and out of landfills and oceans.

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