Beijing shop launches 'Squid Game' bake-off challenge

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BEIJING : A Beijing bakery has introduced a Squid Game-themed confection-making challenge in its store as it seeks to cash in on the massive popularity of the South Korean Netflix show. For 58 yuan (US$9), customers can pretend to be a character in the smash-hit series by taking part in the challenge

BEIJING : A Beijing bakery has introduced a Squid Game-themed confection-making challenge in its store as it seeks to cash in on the massive popularity of the South Korean Netflix show.

There is no prize for success and no penalty for failure - unlike on the TV show, where winners are rewarded with a massive cash prize for winners and losers are punished with death. In the challenge, which takes about 10 minutes, participants choose metal biscuit-template shapes, melt the sugar, add the baking soda, then convert the mixture into shapes. The last stage is tricky because the mixture sets quickly, becoming brittle and prone to cracking.

"But then I got to this one, and broke it," she said, holding up two parts of a star-shaped biscuit. And then I subconsciously started shaking a little with nerves as I thought about the show."

 

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