REUTERS: HBO Max, the upcoming streaming service from AT&T Inc's WarnerMedia, has secured exclusive five-year streaming rights in the United States to all 12 seasons of comedy hit The Big Bang Theory.
The show about four brilliant but socially inept scientists that made geeks and comic book nerds pop culture cool, began in 2007 and went on to win 10 Emmy awards, four of them for Jim Parsons as quirky theoretical physicist Sheldon Cooper. Winning rights to hit shows have become expensive in a crowded streaming industry dominated by Netflix Inc, Hulu and Amazon.com's Prime Video. Walt Disney Co and Apple Inc have also announced their own streaming services.The rights for The Big Bang Theory is worth close to US$500 million, the Wall Street Journal reported citing a person familiar with the deal.
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