Bank Syariah Indonesia aims to double assets by targeting religious millennials

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Bank Syariah Indonesia (BSI), the country's biggest Islamic lender, plans to cater to a growing community of more religious millennials to help ...

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Bank Syariah Indonesia , the country's biggest Islamic lender, plans to cater to a growing community of more religious millennials to help double its assets within three to four years, its chief executive told Reuters.

BSI was formed this year via a merger between the Islamic banking units of state-controlled Bank Rakyat Indonesia, Bank Mandiri and Bank Negara Indonesia, making it Indonesia's seventh-biggest bank.The lender plans to double its 240 trillion rupiah of assets in the next few years to become the No. 5 lender, while targeting the highest return on equity among local banks by 2025, Chief Executive Hery Gunardi said in an interview.

BSI plans to address this by targeting a community of more pious, middle class millennials https://reut.rs/3w3MXBA. BSI also plans to strengthen wholesale banking, an area where traditionally Indonesian Islamic banks have shied away from due to weak capital backing, Hery said.

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I think they didn't google what happened to the original BSI before coming up with that name, but on the other hand their logo looks like they did google it...and were very liberal with taking inspiration from it.

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