Australian producers deny there is a difference in the quality of their honey. SOMERSBY, Australia: Beekeepers in New Zealand are seeking the exclusive right to use the"manuka" label for their honey, pitting them against rival Australian farmers over a prestige product that can fetch hundreds of dollars per jar.
Last year they bought land where a crop of Leptospermum scoparium was growing in Somersby, about 100km north of Sydney, installing around 50 hives on the side of a hill.AdvertisementThe couple have almost 300 hives across several locations along the coast of New South Wales. He said that Australian beekeepers use the name"manuka" for all varieties of Leptospermum scoparium, of which there are 80.
Protected status by geographical designation is common in Europe, where products such as champagne and Parma ham fall under the European Union's Protected Food Names scheme - which proponents say helps maintain high standards for consumers."Our honey has the same chemical composition as New Zealand honey," said Paul Callander, President of the Australian Manuka Honey Association.
Despite volumes 10 times smaller than those exported by China, in 2020 New Zealand became the world's largest exporter of honey by value, with cumulative sales estimated at more than US$300 million.
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