As Italian football moves on-line, TV rights bonanza may be waning

No longer the limit: Sky is the main football broadcaster in Germany and England may retain some rights in Italy, but its is paying less AFP/Soeren StacheROME: The broadcast deal between the Italian league and streaming platform DAZN announced on Friday may represent a small revolution, but it also continues a trend of the value of TV rights stagnating or falling.

But with the COVID-19 pandemic, the league is giving viewers more games for less money. After the interruption to last season by the pandemic, the league agreed to pay broadcasters at home and abroad rebates worth a reported £330 million. From 2018 to this season, Sky and DAZN have shared the domestic TV rights to Serie A in deals worth 973 million euros a year. For 2021-24, DAZN will pay around 840m euros a year to broadcast all ten matches each week, but it will have to share three of those with another broadcaster.The sale of those matches is still under negotiation with Sky, among others. The Italian league is hoping the final deals are as close as possible to the current total.

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