Apple reveals streaming service price, launch date of November 1

CUPERTINO, Calif.: Apple Inc revealed on Tuesday that its streaming TV service will kick off Nov. 1 and cost US$4.99 a month, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software.

Apple long boasted about its competitive advantage over rivals such as Samsung Electronics Co Ltd , which makes handsets, or Alphabet Inc's Google , which provides the Android operating system for most of the world's phones. Apple touted controlling both the hardware and software, resulting in polished products that commanded premium prices and captured most of the smart phone industry's profits.

"This is the first time we'll get to see Apple's strategy with all three parts of the business," said Ben Bajarin, an analyst with Creative Strategies. Apple is also likely to unveil updates to the iPhone and Apple Watch. Analysts expect the iPhone to feature better cameras, and perhaps new chips to help handle the work of sensors on the device, but few new blockbuster features. Those are not expected until next year, when Apple is expected to have a 5G device capable to taking advantage of faster mobile data networks.

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