LUANDA: When the Angolan government imposed its coronavirus lockdown in late March, local entrepreneur and innovator Claudio Kiala saw a gap in the market when it came to virtual entertainment.
Soba is the first virtual entertainment platform in Angola, that allows artists to charge for their shows. Social gatherings remain prohibited in the country. Popular local DJ Ritchelly was one of the first to jump on the platform after his income was slashed to zero because of the lockdown."This virus has brought us a new environment and ways to live. And this is a survival way for artists that want to keep doing their job," Ritchelly said, as he prepared for his virtual live performance via the app.
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