An enduring symbol of love that says 'forever'

They come with cost savings of up to 50 per cent, are produced via sustainable methods, and look exactly like naturally-mined diamonds. Lab-grown diamonds , it can be said, are a girl’s new best friend.

The Group sees this foray not just as its ability to be on the forefront of innovation, but an industry disruption for consumers. Its creation process is known as Chemical Vapor Deposition . A diamond seed is placed in a sealed chamber, to which hydrocarbon gas is injected and heated to approximately 800 degrees Celsius, so the gases are ionised into plasma. High-power microwaves break their molecular bonds, before a pure carbon precipitate gradually crystallises to form a diamond.

Each one is certified by the International Gemological Institute, one of the world's leading gemological grading laboratories. Colour, cut, carat and clarity can vary, and grading is based on the same scale and criteria as regular diamonds. The same may happen here in Singapore, where LGDs have not garnered the attention they deserve. The Group’s timely venture into the LGD arena is a calculated move following its consistent monitoring of the market and a decision to reach out to an untapped market segment unfamiliar with jewellery shopping: millennials.

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