NEW YORK - Amazon.com Inc has a promotion for US shoppers on Prime Day, the 48-hour marketing blitz that started on Monday : Earn US$10 of credit if you let Amazon track the websites you visit.
The catch, as Amazon explains in the fine print, is the company can use this data to improve its general marketing, products and services, unrelated to the shopping assistant. While another technology known as tracking pixels shows Amazon information from visitors to roughly 15 per cent of the top 10,000 websites, the assistant lets Amazon follow a smaller set of users from page to page, Cyphers said.
"Customer trust is paramount to Amazon, and we take customer privacy very seriously," a company spokeswoman said, noting compliance with the assistant's privacy policy, which says data collection is for websites that users visit"where we may have relevant product or service recommendations."
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