African e-commerce firm Jumia says it is past peak losses, shares jump

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African e-commerce firm Jumia Technologies said on Wednesday it was past peak losses and would focus on promotions, marketing and cost cutting in its quest towards profitability, driving its shares up 16 per cent despite a wider quarterly loss.Jumia is an online marketplace for vendors and food sellers, w

African e-commerce firm Jumia Technologies said on Wednesday it was past peak losses and would focus on promotions, marketing and cost cutting in its quest towards profitability, driving its shares up 16 per cent despite a wider quarterly loss.

It reported an adjusted loss before interest, tax, depreciation and amortisation of $57.2 million for the second quarter ended June 30 from $41.6 million in the same period last year. "There is not ... a silver bullet that will suddenly make it profitable," Chief Executive Officer Sacha Poignonnec told Reuters in an interview.

Jumia still expects a full-year adjusted EBITDA loss of $200 million-$220 million, but it reduced its full-year capital expenditure guidance to $10 million-$15 million from $15 million-$25 million.

 

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