A Unique Rolex Daytona Sold for $3.27 Million to Become the Most Expensive Automatic Chronograph Ever

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It's the only known platinum Daytona with a lapis lazuli hardstone dial.

The Rolex Daytona is the holy grail of the watch world, and one rare example just added a whole new title: the most expensive automatic chronograph ever sold.

“While Rolex produced automatic Daytonas only in stainless steel, yellow gold, white gold, and steel and gold for many years, it has now been confirmed that one very lucky customer was given a unique masterpiece in 1999, and it is rumored that the late Patrick Heiniger, the famous CEO of Rolex, himself wore a platinum automatic Daytona,” Sotheby’s wrote on its website.

 

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