Cassius Hirst began spray-painting sneakers for fun. He never imagined this would lead to a collaboration with Prada.Is success about who you know or what you know? When it comes to 22-year-old Prada collaborator Cassius Hirst, the answer is probably both.
The real turning point, though, came when he wrapped a sneaker in tape and vinyl, painted on top of it to make an undulating landscape of curves and craters, and then showed it to his dad. The father in question was legendary British artist Damien Hirst, who saw his son's creations and immediately said , "I'm going to send a photo to Miuccia".
Which perhaps explains why Prada - a brand that remains famously picky when it comes to working with other artists or designers - jumped at the chance of collaborating with a still unknown Gen Z painter. "Shoes have to be worn, whereas at first I was thinking like an artist. But it all made me realise I'm open to anything.
"[Superhero television series] Power Rangers were huge for me when I was younger," he says. "There is something fascinating about seeing humans with their faces obscured - we're all so attracted to faces, but if we can't see them then we look at people in a new way."
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