Wordle trend: Brands create memes, promos inspired by viral word game

According to a feature by the New York Times, Wardle initially designed the game for him and his girlfriend to play with during the pandemic.When the game started to take off, Wardle added a score-sharing option in the game to allow players to easily post their scores online.

Some experts interviewed by The Insider said that the visual blocks or tiles that represent how you arrived at the word add appeal to the game. “The posts are instantly recognizable, so whether or not you’ve done today’s challenge, you feel like you’re part of the game,” Juliet Landau-Pope, a social scientist,“Constantly seeing the squares in our Twitter feed indicates that there is something to be solved, and others are on the case,” British psychologist Lee ChambersAnother older word game app with its namesake also gained traction after some users confuse it with the website-based puzzle.

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