With no paparazzi or parties, Paris prepares for virtual fashion week

But in a makeover caused by the coronavirus crisis, top designers will instead be experimenting next week with online showcases to try to keep clients hooked.

That has helped keep some textile suppliers and artisans going, though other businesses are feeling the absence of a larger event keenly. Paris’s multiple fashion weeks generate some 1.2 billion euros for the local economy every year, the federation grouping couture houses estimates.“I will miss the audience, I will miss my friends,” said couturier Stephane Rolland.

“I was a little hesitant at first, wondering what we’d be able to say in a digital fashion week,” Josse said.

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