Twitter’s tip to brands: Be creative in your messaging, approach

  • 📰 inquirerdotnet
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 86%

Philippines Headlines News

According to Tina Pang, Twitter’s head of client solutions for Southeast Asia, there was “a shift on the products and brands that got people talking on Twitter.” | tinaarceodumlao /PDI

Twitter data showed that from January 2021 to the end of May 2021, Filipinos liked most to talk about food, beverages, personal care as well as home care on the microblog site, deemed a direct result of being stuck at home and coping with the protracted pandemic.

And lastly, Filipinos were found to have become more fond of tweeting about being at home, making them more attentive to their own space. As for beverage retailers, top of mind was Robinsons Supermarket, followed by foodpanda PH, Grab Philippines, Puregold and then Family Mart, showcasing the Filipinos’ preference for convenience stores they can readily access given the mobility restrictions.

“It’s also a good sign when you are able to create an active community on Twitter who would amplify your conversations,” she adds. To target the Gen Z cohort, for example, Pang says brands could leverage on their desire to participate in conversations and campaigns.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 3. in PH

Philippines Latest News, Philippines Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

How to get some sleep during a pandemicHere are some tips from an expert on how to fix our messed up body clocks need po matapos mga projects kasi po malapit napo final exams 😢😢 Kakadaan lang ng bagyo bes. propromote ng NFT bes.
Source: rapplerdotcom - 🏆 4. / 86 Read more »

Second 'Bayanihan, Bakunahan' eyes mainly those due for 2nd doseThe second round of Baynaihan, Bakunahan will focus on individuals who need to complete their COVID-19 jabs.
Source: ABSCBNNews - 🏆 5. / 83 Read more »

Oscar winners assemble for climate warning comedy 'Don't Look Up'Jennifer Lawrence and Leonardo DiCaprio play two astronomers who try to warn the world of an approaching comet set to destroy the planet.
Source: rapplerdotcom - 🏆 4. / 86 Read more »

DiCaprio calls 'Don't Look Up' a 'unique gift' to climate change fight'We'd been wanting to get the message out there about the climate crisis, and Adam (McKay) really cracked the code with creating this narrative,' he said.
Source: ABSCBNNews - 🏆 5. / 83 Read more »

Canada to join diplomatic boycott of Olympics to send China human rights message — PMICYMI: Canadian Prime Minster said on Wednesday that the country will join its allies in a diplomatic boycott of the 2022 Winter Olympics in Beijing in February to send China a message over its human rights record.
Source: inquirerdotnet - 🏆 3. / 86 Read more »

Globe says services 'back to normal' following disruptionsGlobe Telecom said Thursday calls, messaging and reloading services are now back to normal following a disruption that started at 6:13 a.m. Can you please also notice why Converge_CSU has no internet connection since 2:30 AM today? I believe this is relevant news.
Source: ANCALERTS - 🏆 26. / 50 Read more »