– In a bid to help boost recycling of their plastic bottles, Coca-Cola Philippines announced today an industry-first initiative of evolving the iconic green color packaging of their Sprite® recyclable plastic bottles for a clear, new look.
“Sprite®’s status as one of the biggest and most recognized brands in the world can largely be attributed to its crisp lemon-lime taste and its iconic green bottle design. As part of our journey towards a World Without Waste, we are transitioning our green Sprite® plastic bottles to clear ones as clear plastic is much easier to recycle,” shared Coca-Cola Philippines Marketing Director Sharon Garcia-Tanganco.
Tanganco added, “Sprite® will continue to offer the refreshing lemon-lime drink in refillable green glass packaging, and recyclable aluminium cans. However, as we continue to look at the overall recyclability and usability of all our packaging materials, we saw the opportunity to transition the colored plastic bottle of one of our biggest brands to clear plastic bottle so it can be recycled and re-used by recyclers.
“We recognize that packaging waste is an urgent issue – globally and here in the Philippines. As a company, we are determined to be part of the solution and we’re working to go further and faster in our actions, such as eliminating hard-to-recycle packaging from our portfolio,” Winn Everhart, Coca-Cola Philippines President and General Manager further added. “The journey towards our vision of World Without Waste is a long but possible one.
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