TPB, WTCMM vow to promote MICE activities

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The Tourism Promotions Board and World Trade Center Metro Manila agreed to boost their support for the MICE industry.

Nograles said business meetings, industry and incentive travel groups established itineraries that require less investment in product development or destination promotions. These are easily replicated and mostly ready for implementation. Meanwhile, International Congress and Conventions Association data show that convention and exhibition-related tourists spend at least $4,553 per day on average, and AMEX data indicate that incentive travel tourists spend an average of $836 a day.


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