The release of Toy Story 25 years ago marked a paradigm shift in animation and cinema history. It was the first full-length feature by
Pixar Animation Studios and the world’s first fully computer-animated film. Yet, from our present-day perspective, Toy Story can be seen as evolutionary rather than revolutionary – a marker of already developing trends in the 1990s and a continuation of enduring traditions from the history of animation.
Premiering on November 19 1995, the novelty of the computer techniques used by Pixar was central to Disney’s marketing of Toy Story.Toy Story’s plot anticipated this battle between old and new. The film follows traditional cloth cowboy doll, Woody, as he deals with his young owner Andy’s affections being usurped by the shiny plastic and electronics of spaceman Buzz Lightyear. This mimics how computer animation threatened to replace hand-drawn animation techniques.
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