When 27-year-old Tetsuya Inoue began running Asahi Ryokan -- the Fukuoka, Japan hotel owned by his grandmother last year -- he wondered how he could improve business in the new economy.
Now, guests coming to Asahi Ryokan have the option to pay just ¥100 per night to stay in room number eight -- if they agree to have their entire stay livestreamed. Before Inoue's creative idea, room number eight was the least popular. Now, many young guests who are looking to save money while traveling in Japan have been open to the $1 hotel room concept.
And while the $1 rooms are clearly a loss leader, Inoue is thinking beyond the cost of a single night's stay. The YouTube channel has already passed 1,000 subscribers and once it accumulates more than 4,000 view hours, he will be able to put ads on the channel and monetize it.
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