TAIPEI - While China deploys stern communist slogans in its battle against a deadly new coronavirus, democratic Taiwan has embraced cuddly mascots and humor to ease public anxiety and educate on best practices.
Recent contributions have included advice on hygiene and quarantine regulations as well as reminding people to use face masks judiciously given the ongoing shortages since the new virus exploded in China. The message deployed a homophone where the word for the noise a goose makes sounds similar to the first character for the word "exaggerated" in Mandarin.
"To visit each other is to kill each other," read one slogan in a quarantined district in Hubei province, the epicenter of the outbreak. "To get together is to commit suicide." There was brief panic buying of face masks before authorities limited each person to just two face masks every seven days using health insurance cards.
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