LONDON—Music fans globally are spending more time listening to tunes, about 18.4 hours a week on average, and have turned to their favorite artists for comfort during the COVID-19 pandemic, according to a survey published on Thursday.
The "Engaging with Music 2021" study, described by IFPI as the largest of its kind, is based on the views of 43,000 music fans in 21 countries. "Fuelled by record labels’ investment, the incredible abundance and growth of music licensed to streaming services is driving this engagement...In addition, music has provided fans with comfort and healing through these challenging times."
Short-form videos, livestreaming and in-game experiences were also popular: the study found one in three people saying they had watched a music livestream in the last year.
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