In particular, Stylight highlights an upsurge of interest in brands that are tagged as “clean,” most notably Briogeo, whose natural hair products recorded an increase of 800% in clicks over the last five months, and The Ordinary brand which registered an increase of 260% in clicks at the end of February.
For some years now, high-tech has exerted a growing influence in the world of beauty, much to the delight of beauty addicts who now benefit from more effective home-care treatments. Facial cleansing brushes are particularly popular, notably those made by the Foreo brand, which saw a 465% increase in clicks at the beginning of 2020.
Last but not least, in an extension of the trend for natural, vegan and protective treatments, there has been an increase in searches, clicks and purchases of cannabis-infused and anti-pollution products. To compile its report, Stylight analyzed data from October 2019 to February 2020, on the behavior of its users who together purchase more than 100,000 beauty products per month, via Stylight online platforms in Germany, the United States and the United Kingdom.
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