'Squid Game' is a huge hit. That may not be enough for Netflix

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Netflix has enjoyed a massive turnaround in the past few months as users became addicted to South Korea's 'Squid Game.'

For much of this year, Netflix shares have trailed big tech rivals Facebook, Apple and Amazon. That's no longer the case, in part because of the global mega-hit"Squid Game."

The drama about game show participants trying to survive dangerous contests has created much needed buzz — and viewers — for Netflix since its global premiere in September. Netflix told CNN Business exclusively this month that 117 million accounts have watched the show since its debut. The question for Wall Street though is whether"Squid Game" will lead to even greater financial success for Netflix.

Wall Street is estimating that Netflix added about 4 million subscribers in the third quarter, for a total of 213.3 million worldwide. That's because many analysts are extremely upbeat on Netflix's stock. Of the 45 who cover the company, 33 have buy ratings on the shares. If Netflix's outlook disappoints, the stock could suffer a fate almost as violent as unlucky losers on"Squid Game."Elon Musk's electric car giant is expected to report strong third quarter results after the closing bell Wednesday. Analysts are forecasting a nearly 55% surge in sales for Tesla, to $13.5 billion.

 

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