“SM Prime’s employees give as one family to underserved communities in these challenging times. It has been a difficult year and we hope to give what we can to as many charities so different sectors can all have a meaningful Christmas,” said SM Prime executive director and president Jeffrey Lim.“We are very grateful to all the employees of SM Prime for selflessly donating their Christmas party fund to be able to support humanitarian and social causes of their media partners.
The donation drive is a project of SMPH and its units and subsidiaries, namely SM Development Corp. , SM Offices, SM Hotels and Conventions Corp. and SM Supermalls including SM Cinema, and SM Lifestyle and Family Entertainment Co. Inc. .
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