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Reputation For Quality Most Important To New Car Buyers | CarGuide.PH | Philippine Car News, Car Reviews, Car Prices

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Reputation for quality is most important to new car buyers. CarGuidePH

Reputation for quality, stylish appearance, and a positive previous ownership experience are the top three reasons car buyers choose their new models, according to an in-depth study of car buying behavior.

According to 1,245 motorists who bought their current car within the past two years, their chosen brand’s reputation for quality topped a list of 17 factors influencing their choice of car, followed by model styling and customer service. The importance of maintaining customer satisfaction over the long term is revealed by a previously happy experience with the brand ranking third, at 51 percent.

 

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