The public relations and events industry is one of many that's been badly hit by the pandemic. Even before lockdowns began, events had to be cancelled and suspended. Most, if not all events, are still suspended.
OPTIMISM. For Peachy Vibal-Guioguio, president of media.Xchange PR Inc, they remain are doing their best to remain optimistic as the industry ties to get back on track. Photo courtesy of media.Xchange PR IncWith Metro Manila's shift to general community quarantine in June, offices have been busy drafting and revising its rules.
Joven said Visions has already made their own guidelines in compliance with both the Department of Labor and Employment and local government's rules. The guidelines will have to be be updated as time progresses. Guioguio said that there were many instances her team also had to deal with unpredictable internet connectivity, personal problems, family issues, and their safety, but she is grateful they are still able to deliver the job.
RECALIBRATE. Bobby Vito of Ripple8 says that the crisis has made companies revisit their purposes in the time of the pandemic. Photo courtesy of Ripple8 Vito pointed out that many companies will bank on video conference apps and social media for promotions. But knowing the creativity of the Filipino, there will be ways, he said.
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