Porsche had the strongest year in its history after they delivered 301,915 vehicles to customers worldwide in 2021. This was an increase of 11 percent compared to 2020. Every single global sales region contributed, with the largest increases recorded on the American continent. China, meanwhile, continues to be the largest single market for Porsche.
The models with the highest demand in 2021 were again Porsche’s SUVs led by the Macan. 88,362 customers became Macan owners, followed by the Cayenne with 83,071 vehicles. The all-electric Porsche Taycan saw an outstanding increase: a total of 41,296 units were sold last year, double the number of deliveries compared to 2020. The Porsche 911 was also handed over to more customers than ever before with 38,464 deliveries, while the Panamera saw 30,220 deliveries. The 718 Boxster and Cayman were delivered to 20,502 customers.
Growth was especially strong in the USA, where 22 percent more vehicles were delivered than in the previous year. In total, 70,025 U.S. customers bought a model from the extensive product range. Across the Americas, Porsche made 84,657 deliveries, also representing an increase of 22 percent. China remains the largest single market for the sports car manufacturer and recorded an excellent overall result in 2021 with an increase of eight percent over an already record year of 2020.
Demand has also risen in the home market of Germany with 28,565 vehicles delivered, representing an increase of nine percent. In total, 86,160 vehicles were handed over to customers in Europe—seven percent more than in 2020. The high rate of electric sports cars was of particular note. Around 40 percent of Porsche vehicles delivered in Europe in 2021 were electric: either plug-in hybrids or all-electric cars.
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