Investigative reporter Neil Strauss blew the lid off the seduction community’s dark underbelly in his 2005 New York Times best-seller “The Game: Penetrating the Secret Society of Pickup Artists” after the writer, frustrated with his romantic life, decided to go undercover and attended a boot camp that focused on how to obtain the “elusive upper hand” with women.
“Matthew was working on a music video several years later and one of the actresses in it mentioned she was a conversation girl for pickup instructors on the side. She would attend seminars and give students the opportunity to try out conversation techniques that the instructors were teaching. We interviewed her and the interview was so compelling we decided to dive into the world of pickup instructors and interview as many of them as possible. That was the genesis of the idea.
It’s a gradual process, which is what makes the business model these companies use so clever. A pickup instructor doesn’t walk up to a potential student and say, “Pay me $10,000 to spend the week together and I promise I’ll teach you how to pick up women.” It’s a gradual, step-by-step process that almost always starts with free content.
Have any of Neil Strauss, Ross Jeffries, Paul Janka and the others featured in the film reached out to you about what they thought of it? How did you convince some of them to cooperate, given the unflattering light it shows them in? Putting the film together seems like a daunting task. Could you talk about the logistical issues you had to hurdle as you followed these guys’ activities in 10 or so countries? When did you know you had enough material for the film?
Added to that, we ran out of money when we were still way off finishing. Documentary editing can be an incredibly slow process. If you can put together a few minutes of film a day, you’re doing very well. Then, there are the screenings and reedits and changes. It goes on and on. We were trying to complete a film that often felt like it was never going to get done under immense personal financial pressure.
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