Formerly known as Bergé Auto, Astara is one of the biggest automotive distributors both in Europe and Latin America. Since its inception in 1979, the company carried out a successful path as a leading group in distribution and mobility services. Astara is instrumental in the selling of over three million cars as strategic partner of the world’s leading automotive groups.
“Our investment will help infuse a renewed sense of vigor for Peugeot Philippines and its patrons, creating a more purposeful brand that resonates to the Philippine market,” Peugeot Philippines Managing Director Raoul Picello said. “We hope that, as we move forward and grow together, these exciting changes can help us meet the ever-changing needs of Filipinos.”
In terms of products, Peugeot Philippines has confirmed that it will launch three other vehicles this year which will join the Peugeot 5008.
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