Penguin Random House’s Elda Rotor on publishing in the age of smartphones, paperbacks and yes—fan fiction

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Rotor is the vice president and publisher of Penguin Classics at Penguin Random House in New York. This Filipino has been in the publishing industry for 26 years, yet still finds fulfillment in her daily grind.

Step inside a bookstore and ask anyone this question: Who’s your favorite literary hero? You’ll probably end up with a long list of answers, from Elizabeth Bennet and the March Sisters to Holden Caulfield and Harry Potter. To every book lover, the greatest heroes are the ones they meet in books, as well as the authors whose imagination and creativity fuel the stories they read.

“It’s affected the way we market and advertise our books. It’s very much affected the way we write about our books in terms of the book descriptions because we’re very mindful that people are looking at their phones and they’re scrolling and we don’t want it to be too long of a text.” “People are so hungry for storytelling. Basically our job is to guide people and say that if a song or movie makes you feel a certain way and you really enjoy it, you should try to discover these books because they’ll make you feel similarly.”On fan fiction, Rotor has this to say: “I know that the origin of “Twilight” came from that and I really respect fan fiction.

“Your state of mind, your level of peace to commit to sitting down and reading a book, and also commit to that attention span of delving into another person’s world of storytelling; I think anyone who is used to reading very quick bits of content online will actually feel that physical difference when they sit down with a book. And they take time, not necessarily finish a book in one sitting but to return to it over and over again.

 

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