The Home of Martial Arts topped other global sports properties last year in terms of organic video views, according to the social media conglomerate CrowdTangle.
“It is an honor to be recognized as the #1 sports property in the world in Facebook organic video views in 2021,” ONE Chairman and CEO Chatri Sityodtong said. The National Basketball Association and the Ultimate Fighting Championship rounded up the top five with 1.86 and 1.65 billion organic views, respectively.
ONE has consistently delivered free fights on Facebook, YouTube, and Instagram to engage existing fans while garnering new ones.
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