OMG! LOL! BuzzFeed's trading on the Nasdaq

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At Nasdaq Monday, BuzzFeed CEO Jonah Peretti — flanked by Instagram celebrity 'Dude with Sign' and people holding oversized yellow 'OMG' and 'win' signs — rang the opening bell for BuzzFeed's debut as a public company.

"Dude with Sign" and people holding oversized yellow"OMG" and"win" signs — rang the opening bell for BuzzFeed's debut as a public company. Simultaneously at BuzzFeed's headquarters in New York, an acrobatic cat performed.

BuzzFeed's deal to go public via SPAC kicked off with the official acquisition of Complex, a media company with popular franchises such as"Hot Ones." Last year, BuzzFeed announced it was acquiring HuffPost, and Peretti has made it clear he wants to fold more media brands into what is now known as BuzzFeed, Inc.

BuzzFeed's stock performance will serve as a bellwether for the rest of the media industry. Other media companies have considered going public via SPAC. But Vice, for example, said it recently paused the effort as the market for SPACs has cooled. If BuzzFeed can prove it's a viable path forward, its peers in digital media could follow.For BuzzFeed staffers, Monday's Nasdaq listing turned into a reunion of sorts. Some employees returned to their offices for the first time since 2020.

But some former BuzzFeed employees who had exercised their stock options expressed confusion and frustration — in private channels and publicly on Twitter — about how to sell their shares.

 

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