More minority faces in film, TV, music as audiences demand diversity

“Our industry has caught up with reality. The majority of the world is actually Asian,” said Bing Chen, president of Gold House, a nonprofit collective that promotes Asian Pacific Islander voices, on a panel at the Reuters Next conference broadcast on Thursday.“Shang-Chi and the Legend of the Ten Rings,” the first Marvel movie to star an Asian superhero, surpassed $400 million at the box office less than two months after its mid-August release.

“American audiences will watch stuff with subtitles. It’s not just about ticking a box for DE&I , about being the right thing to do. It’s really being great business.” Hello Sunshine, founded in 2016 to put women at the center of stories, was sold for $900 million to a firm backed by private-equity giant Blackstone Inc in August.“Who is selecting the content that gets made? Are they greenlighting that content and ensuring appropriate representation?”

“We’ve taken a really great step in the right direction. But we have to constantly be evaluating bias in this new structure and how to refine it,” Jenkins said.

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