More Filipino shoppers search for gift ideas online: Facebook study

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MANILA – The use of mobile and other computer devices is becoming more “integral” in the holiday shopping behavior of Filipinos, taking “key roles” in the entire process even before the actual purchas

e happens, a Facebook study released Thursday showed.

Shoppers use their devices while inside the stores to compare prices, compare products, and read reviews, Facebook said. Facebook Philippines country director John Rubio shares the findings of the "Facebook 2019 Holiday Study" on the shopping behavior of Filipinos pic.twitter.com/fNXRe7ZZnOVideos also “drive shoppers to spend more” when choosing Christmas gifts, the study revealed. Respondents said they prefer videos that emphasize families, those that get them in the holiday mood and those suggesting gift ideas.

 

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