Microsoft’s Activision buy could shake up gaming | The Associated Press

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Microsoft stunned the gaming industry when it announced last week it would buy game publisher Activision Blizzard for $68.7 billion, a deal that would immediately make it a larger video-game company than Nintendo.

Microsoft, maker of the Xbox gaming system, said the deal would be good for gamers and advance its ambitions for the metaverse—a vision for creating immersive virtual worlds for both work and play.

But Jaluria and industry watchers think it could be good news for game development more broadly, especially if Microsoft’s games-for-everybody mission and mountain of cash can rescue Activision from its reputation for abandoning favorite game franchises while focusing on a few choice properties. On the other hand, the prospect of a console-maker like Microsoft controlling so much game content raised concerns about whether the company could restrict Activision games from competitors.

Metaverse enthusiasts describe the concept as a new and more immersive version of the Internet, but to work it will require a lot of people to actually want to spend more time in virtual worlds. Microsoft’s metaverse ambitions have so far been focused on work tools such as its Teams video chat service, but online multiplayer games such as Call of Duty and World of Warcraft have huge followings devoted to interacting with each other virtually for fun.

 

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