Mentorship and lessons after college | Claire de Leon-Papa

A RECENT luncheon with Ms. Zeny Iglesias, a former professor at St. Scholastica’s College, took me on a quick throwback to my college days in Mass Communication classes and my experiences as a Public Relations practitioner in various PR agencies. Oh, what a joy to see a beloved mentor beaming with pride that we are now in the same industry.

As successes and failures have taught me, earning a diploma does not equate to finishing the race. The real world is a bigger classroom, with the hopefuls continuously challenged to unlearn and re-learn what had been taught in schools. At a certain point, it makes us realize that it is not just the daily lessons that matter. Grit, discipline, patience, not to mention humility, are traits that will earn us the badge of being deserving to be in the industry.

While certain requirements call for visibility and virality, PR is also practiced sans publicity. Establishing trust and connection with your target market is far more lasting and credible. An excellent corporate PR campaign encapsulates the company’s vision, culture and DNA.

To this day I still believe that one of the stepping stones in PR is being able to mount events from the ground up. A young practitioner has to have the energy to juggle various requirements in detail. Beyond the glitz and glamour of organizing themed press conferences, concerts, exhibits, launches, etc., the routine for preparation and setting up contingency plans are a must in any PR arsenal.

My stint in Agatep and Associates taught me another lesson from Mr. Agatep—his Point A to Point B reminder. A good communicator must be clear and simple with his key message. In a press release, what exactly do we want to say? What message do we want to leave behind? What kind of perception do we want to create? Oftentimes, communication plans are replete with grand executions, using technologies that are on-trend.

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