McDonald's last sold the pie in the US in 2017, but it has occasionally made appearances at international locations since then.
McDonald's said the pie will only be available for a limited time and it's not a nationwide release. Fans on Twitter have spotted it in Southern California, Illinois and New York. Last month, McDonald's released another dessert — its holiday pie — in a similar manner that sparked excitement among customers. Chains constantly tweak their menus with niche and oddball products that drum up excitement and social media attention.
Limited-time items are an important marketing tool for the food industry to draw in foot traffic and interest. These items offer consumers some variety — key for fast food, as it's a notoriously thin-margin business with little customer loyalty. Offering something new gives consumers a reason to come back.
McDonald's recently said that in the three months ended September 30, sales at global restaurants open at least 13 months jumped 12.7% compared to the same period last year, in part because of the buzz around its celebrity meals.
yukkk
I love those, blueberries is one of my favorite fruits and you can never go wrong with cream goodness. You know something that I also loved that McDonald's did year's ago? Pizza! I loved their pizza. I was so disappointed when they did away with it. Maybe it will come back!
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