Malaysia maintains tourism target, bets on locals and non-Chinese visitors

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KUALA LUMPUR - Malaysia expects to meet its target of a record 30 million tourists this year by redirecting its marketing efforts to local and other markets as arrivals from coronavirus-hit China fall, a tourism official told Reuters on Wednesday.

– Malaysia expects to meet its target of a record 30 million tourists this year by redirecting its marketing efforts to local and other markets as arrivals from coronavirus-hit China fall, a tourism official told Reuters on Wednesday.

The epidemic comes at a bad time, as the country is pushing its “Visit Malaysia 2020” program to rev up its stuttering economy, Southeast Asia’s third-largest. Tourism accounts for 11.8% of Malaysia’s gross domestic product, with 28 million arrivals last year, 11% of them from China, according to data.

“If we push for more efforts to encourage travel amongst Malaysians within our shores, we have hope to stimulate our economy and hence, counter the losses due to the decline in foreign tourists,” said Musa Yusof, director-general of government agency Tourism Malaysia.

 

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