The appointment-only showroom, which will open on Monday, is located in a century-old three-story mansion situated just behind Nanjing Road, the city’s premier upscale shopping strip.
While no price tags were on show at the store during a media preview, a Louis Vuitton employee said a brightly hued hanging cocoon chair designed by the Campana brothers is priced at more than 700,000 yuan and a small lamp resembling a glass milk bottle encased in leather straps cost 40,500 yuan. Finding new avenues for growth, particularly among wealthy consumers, is becoming increasingly important for luxury brands in China as luxury spending is pressured by COVID-19 curbs, a property market decline, and widespread economic uncertainty.
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