Jif is partnering with GIPHY, a GIF search engine, to"put a lid on this decade-long debate": Both GIF and the peanut butter are pronounced"Jif."Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.
Although Jif is obviously pronounced with a"soft G," people often mispronounce the word"GIF," which is short for Graphics Interchange Format. It's said with a"soft G like the peanut butter and not a"hard G." That's according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award.
The limited edition jars are on sale for $10 on Amazon, just in time to celebrate National Peanut Butter Lover's Day on March 1. Burger King also ignited the internet's ire when it promoted a moldy Whopper, and Wendy's regularly uses its Twitter account to lash its rivals.
of course GIF is pronounce as “jif”
YES
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