Among Careless’ major achievements despite the pandemic are the back-to-back projects of actress-singer Nadine Lustre via “Wildest Dreams” and the “Soda” campaign of label founder and chairman James Reid.’
Independent record label Careless Music has definitely planted dynamic and determined roots in the Filipino music scene, since sparking continued dialogues for change to keep the music industry thriving. Now considered trendsetters in the local scene, their output shows other possible ways in which music is created, disseminated and consumed, which may eventually be the […]
Independent record label Careless Music has definitely planted dynamic and determined roots in the Filipino music scene, since sparking continued dialogues for change to keep the music industry thriving. Now considered trendsetters in the local scene, their output shows other possible ways in which music is created, disseminated and consumed, which may eventually be the very keys to unlock the door for Filipino artists to crossover to the international arena.
As chairman and founder of Careless Music, James Reid’s top priority remains to be his roster of artists, who all enjoy creative freedom under this thriving label.Among Careless’ major achievements despite the pandemic are the back-to-back projects of actress-singer Nadine Lustre via “Wildest Dreams” and the “Soda” campaign of label founder and chairman James Reid.’
Over a maiden digital trade launch in March, however, Reid was clear that before the bigger goal of going international, the label’s priority remains to be the artist. As such, he reiterated Careless’ commitment to persist as a platform where artistry can freely grow with the support of equally passionate producers to guide and help them. headtopics.com
R&B-pop singer-songwriter Jolianne is also a proud Cebuana.“I founded Careless back in 2017. Our very first project was ‘Palm Dreams’ where it was very important to me to have creative control of my own music. Since then, I was able to work with a bunch of amazing artists and amazing creatives. In 2019, we were able to go completely independent, and it’s been my dream since then to be able to give that same opportunity to the other artists who’ve signed with Careless Music,” the erstwhile movie and TV star explained.
ReinforcementsTrue to his word, Reid welcomed two new acts to Careless at the trade launch, starting off with Jolianne, a17-year-old R&B-pop singer-songwriter from Cebu City. The young rising star may be familiar from the second season of “The Voice Kids Philippines” in 2015, as well as opening the concerts of Air Supply, Michael Learns to Rock and Stephen Bishop thereafter.
Premier Filipino dance crew A-Team, here with fellow Careless Music artist Nadine Lustre.On March 26, Jolianne dropped her first single and music video under Careless entitled “Sublime.”Next up joining Careless is A-Team, which is considered by many to be the premier dance crew in the Philippines following their big win at the 2014 World Hip-Hop Dance Championship in Las Vegas, USA. Crowned the Megacrew champions, they remain the first and only Filipino team to bring home the gold in the said division.
A-Team is headed by award-winning and highly recognized hip-hop dance coach duo, Angelica and MJ Arda, better known as The Ardas.“We have nothing but gratitude to [Careless Music CEO] Jeffrey [Oh] and James for welcoming us into this amazing family. Moving forward, we are more than excited and hyped to embark on this new journey with Careless,” MJ said at the event. headtopics.com
“A-Team was founded in 2011 with 12 members. Fast forward to 2021, we are now celebrated world champions and have been blessed enough to be invited to compete, perform and teach all over the world in amazing countries. With Careless, we are excited to elevate dance in its truest form not just in the community but also in the industry,” seconded Angelica.
Marking the team’s 10th anniversary by becoming Careless Music artists, A-Team believes they are now closer to their dream of creating original music and scoring for their performances. With this, they are all the more hopeful in promoting dance as a standalone performance art in the Philippines, and with the label’s support, pursue their vision in positioning the Philippines as a Dance Capital of the World.
Onward movingMoving forward, Reid announced he is set to drop the second and third singles following January’s Soda in May and June, respectively.Lustre, on the other hand, continues to revel in the success of her first-of-its kind visual album, “Wildest Dreams” from October 2020, and is excited to mount a solo concert in May via Kumu as a follow up, as well as a “Wildest Dreams Concert Movie” in August.
Rounding up their artists, Reid finally announced new projects for Luka (formerly Astro Kidd) and Massiah as well.Luka is a Sudan-born hip-hop musician who has opened for notable international acts such as Asap Rocky and Khalid, while Masshiah — also a hip-hop and R&B artist, with the lively bounce of Afrobeats for a trademark — has been featured in 88rising’s Philippine-based project, Paradise Rising. headtopics.com
This pair of artists like the rest of Careless’ roster are due to release singles in this second quarter of 2021 in the lead up to their all-star culminating concert in September.Into the futureEver proud for the company’s recent achievements, Careles Music CEO Jeffrey Oh, said he is very excited to boost content creation come October once everyone’s singles have been released, promising fans much more experience from their artists.
“The pandemic has been a very difficult time for all of us — lives have been lost, plans have been derailed, yet we remain hopeful. This is a new chapter for Careless and we are more than excited to help Philippine music take it to the next level. Let’s shape culture together,” Oh ended on a high note indeed.
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JaDineNATION James and Nadine are still spreading a lot of purple hearts. And yes, this time, it's more than just the kilig. The level of artistry and creativity is continously evolving and innovating evident thru their every music and content releases. NadineLustre 😍😍😍 ✨Nadine Lustre ✨ WILDEST DREAMS VISUAL ALBUM (2020) Careless Music
x_elites Thats JaDine full of artistry
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